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We recently contributed to a very important program led by acclaimed animation producer, Firdaus Kharas. This is a significant investment of our resources and a long-term vision for what our industry needs.  In short, we need to improve the end-customer’s understanding of what is bad about traditional fuel-lighting and how modern renewables can greatly improve their lives.  Our entire industry isn’t living up to its potential.  With 1.3 billion people who live without electricity, one could assume that it would be easy to bring alternatives to these people.  It isn’t easy, in fact it is hard.  Why?  Follow this story as it unfolds in additional blogs as this story unfolds.

Here is the copy of the press release about this campaign:

Acclaimed Animation Producer Firdaus Kharas And Social Innovator Nokero Partner To Encourage Switch To Solar Energy

Mass-media campaign aims to spur millions of people around the world to move from unhealthy fuels to clean and renewable solar energy.

 Denver, Colorado; Geneva, Switzerland & Ottawa, Canada: July 10, 2012 – More than 1.3 billion people worldwide lack access to electricity. Instead, the world’s energy poor use kerosene, candles, wood, cow dung and other traditional fuels for lighting.

Steve Katsaros, Chief Inventor and CEO of Nokero International and Firdaus Kharas, an award winning animation producer and director, are joining forces to create a multi-lingual mass-communications campaign to spur individuals and communities to move from dangerous and damaging traditional energy sources towards clean and renewable solar energy.

“If we can get millions of people to change to solar-powered energy, the result will be a seismic shift towards achieving a safer and healthier planet.  In a humorous animated campaign we will clearly highlight the negative impact of traditional energy sources on health, the environment and economic progress and point out the advantages of clean, renewable, free solar energy” Kharas says.

The campaign will consist of five animated spots and one animated film customized in many languages to be widely and freely distributed via multiple platforms, including mobile technology.  Nokero and Firdaus Kharas look to partner with like-minded local and international partners to spread the message.

“Nokero will support universal access to modern energy services, a key goal of the Sustainable Energy for All Initiative spearheaded by the United Nations, by promoting global awareness of the dangers of traditional fuels used for lighting and stimulating in-country demand for solar technologies. Firdaus is going to achieve for renewable, clean energy what he did globally to prevent HIV/AIDS, malaria and domestic violence.  In supporting his work we will provide an everlasting impact on hundreds of millions of lives” says Katsaros.

Background:  According to the International Energy Agency’s World Energy Outlook, over 1.3 billion people worldwide lack access to electricity. An additional billion have only intermittent access to electricity, leaving more than 30% of the population of the planet, literally and figuratively, in the dark.

Firdaus Kharas: Firdaus Kharas is a world-renowned director and producer of animation, film and television media.  His current work focuses on creating media to affect societal and individual change through mass communications spanning many cultures and countries to better the human condition. In particular, Mr. Kharas has created, directed and produced 2,395 animated behavior change communications shorts in series that have been used in over 150 countries, having been adapted into over 90 languages with a potential reach of over 5.75 billion people. Mr. Kharas’ media work has garnered 60 international awards, including a prestigious Peabody Award.  His company is Chocolate Moose Media.

Nokero International: (“no kerosene”) develops affordable solar technologies that eliminate the need for harmful and polluting fuels used for light around the world.  Nokero designs products that are practical, intuitive, and cost-effective.  Nokero partners with organizations and individuals around to world to get solar energy products to the communities that need them most.   Nokero has offices in Denver, Colorado and Hong Kong.