Elizabeth lives in the slums surrounding Nairobi. She is a widowed grandmother in her mid-50s who lives in a metal shack with two rooms—a bedroom/kitchen and a living room, divided by a sheet. She keeps her prized possessions on a mantle in the corner of her living room, which includes a laminated photo collage of her children and a solar light bulb. Elizabeth’s pride and dignity radiate through her eyes as she talks about how her life was changed by finally having clean, affordable light in her home each night. The small light is bright enough to light her home without smoke, and it saves her 7300 Kenyan Shillings each year (USD $85) by no longer buying kerosene.
“Tutafalu” is Swahili for “We Shall Succeed.” In Eastern Africa, women are becoming icons for success. They raise families, work at home, and help their children to seek opportunities through education. In Kenya, Tutafalu represents successful women, successful families, and future success for generations to come.
For ten years, Pulse Experiential has distributed products within Kenyan communities based on their needs. Pulse is a Kenyan-based communications and branding agency that focuses on the personal health industry. They have worked with Unilever and Proctor & Gamble to address healthcare and hygiene issues and they currently work with Nokero to help Kenyan families save money with renewable energy solutions, and use their savings to focus on family success and girls’ education. In Kenya, families spend at least 20 Kenyan Shillings (USD $0.23) per day on kerosene and often have to purchase multiple lamps just to achieve light that is bright enough to read by. Through Pulse’s distribution of solar light bulbs, they help families save money and delegate their savings toward other household expenses to help achieve family success. (Read Pulse’s Case Studies: “GIRL POWER SURVEY-MATHARE“)
Families have told Pulse how thankful they are to finally have houses free of smoke, to have more time for children to study, and to have time for family members to spend together even after darkness falls. In particular, Pulse conducted a case study with 32 teenage girls in the Mathare slums of Kenya. As seen in the graph below, solar light has helped the girls by giving them more time to study at night and ultimately succeed more in school. The most recent case study findings from Karuna Girls Primary School in Mathare can be read here.
Read Pulse’s Case Study: “GIRL POWER SURVEY-MATHARE”
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